Government vs. The People

In a government ‘of the people and by the people’, the question boils down to – which people? We are under the illusion that every four years we are given a choice and we are then ‘led’ by these ‘leaders’ who ‘lead’ us towards some path, usually chosen by the issue of the day.

In reality, voting amounts to a branding exercise. You cannot underestimate the power of branding to sell ideas. This, in essence, is how people are led. They are led by their own idea of what the prevailing ideas mean.


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